DUBAI, UAE, April 17, 2025 /PRNewswire/ -- Have you been there? Your kitchen drawer overflowing with the little takeaway packets you're almost certainly never going to use, but hang on to because you don't have the heart to throw them away? Well, according to a recent Heinz survey, 70% of UAE residents have unwanted ketchup sachets at home, with nearly half (48%) confessing they've got 5–10 rogue sachets cluttering their kitchens at any given moment. More than half (54.7%) of respondents even described the situation as downright frustrating.
This confirmed what everyone already knew – 60% of are more likely to use the sachets if they were Heinz. In response to this, the world's favorite ketchup brand has unveiled the ultimate solution: the Heinz Trade-Up—because if it's ketchup, it has to be Heinz.
The Heinz Trade-Up will run from April 16 to April 20th, allowing residents across Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens and Bur Dubai—the opportunity to use their unwanted ketchup sachets as currency to get a bottle of Heinz ketchup at a custom-designed Heinz vending machine. Every five sachets earn visitors a whole bottle of Heinz, with the goal to give that leftover pile a fun and useful purpose. It's just another way Heinz is making life more delicious.
Passant El Ghannam, Marketing Director at Kraft Heinz MEA said: "Heinz fans take their ketchup seriously, and their irrational love for it makes it hard to settle for anything less than Heinz. This almost always leads to a sachet stockpile they didn't sign up for. With the Heinz Trade-Up, we're giving fans a fun way to upgrade their sachet stash."
Heinz fans can follow @heinzarabia on Instagram to keep up with machine locations and hop on over with their unwanted ketchup sachet stockpile to start trading them in for Heinz bottles until stocks last.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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Editor's Note:
Heinz Trade-Up Locations from 2 pm – 8 pm:
thhttps://maps.app.goo.gl/uSeuspaK4GLfyQsM9thhttps://maps.app.goo.gl/E8UVQvWNQrCKyBV9Athhttps://maps.app.goo.gl/Jp54U14DT23Mxrbo8thhttps://maps.app.goo.gl/1CY8HhbwiAKuskBNAthCampaign Credits:
Kraft Heinz:
Passant El Ghannam - Marketing Director MEA
Lobna Saad - Head of Brand Build MEA
Samar Hasanin- Senior Category Manager Red Sauces MEA
Leila Azmi- Marketing Intern
Leo Burnett UAE:
Muhammad Ali – Executive Creative Director
Paurav Shah – Associate Creative Director
Jorge Oliveira – Senior Copywriter
Octavio Ojeda – Senior Art Director
Anzan Mohammed – Senior Designer
Al Ajhar Hussein - Editor
Naureen Akbar - Designer
Sally El Issawi - Content Creator
Nadim Ghrayeb – Busiess Lead
Mahmoud Jaber – Business Director
Marc Eid – Executive, Business Consultancy
Edmond Mattar – Producer Aakriti Goel – Head of Strategy
Anna Sadykova – Associate Strategy Director
Lina Ibrahim – Strategy Manager
Prodigious Middle East:
Ralph Mattar – Producer
Current Global MENAT:
Peter Jacob – Managing Director
Jude Lahham – Account Director
Riya Awtaney – Account Manager
Mai Hajouj – Senior Associate
Aastha Chaurasia - Associate
Umar Gulamnabi – Junior Associate
Photo - https://mma.prnewswire.com/media/2667289/Heinz_Trade_Up.jpg
Comunicato stampa - Responsabilità editoriale PrNewswire
