Taobao and Tmall Group Kicks Off 11.11 Global Shopping Festival 2024 with RMB30 Billion of Consumer Benefits
HANGZHOU, CHINA - Media OutReach Newswire - 14 October 2024 - Taobao and Tmall Group ("TTG"), Alibaba Group's domestic commerce business, is kicking off its 16th 11.11 Global Shopping Festival ("11.11" or "Festival") today by putting users first with unprecedented shopping incentives. TTG will offer RMB30 billion ( ~US$4.2 billion) worth of vouchers and red packets in anticipation of the record-high volume of users participating in this year's Festival.