BRIGHTON, England, Jan. 26, 2023 /PRNewswire/ -- BAD, one of the UK's hottest digital agencies in behaviour change, just got 'BADder' with the agreement for strategic investment from Ocular AS. Angel Investor, Thomas Berglund, is joining the Board of BAD as shareholder and strategic advisor to help with the company's growth ambitions.
Since spinning off in 2020 and becoming independent, the BAD team have been on a mission 'to change behaviour, to change lives' and over the last couple of years have been acquiring a host of new clients who are keen to join them on their journey. (Bestatdigital.com)
As BAD looks ahead, a critical part of their strategy is having a scalable technology and services suite that underpins behaviour change for global enterprises - a gap which the market is currently not addressing.
With that in mind, Thomas brings a host of experience in building enterprise SaaS technology and service businesses, as well as his investment expertise and network.
Thomas Berglund, CEO Ocular, says: "I've been following BAD since we worked together at Edvantage Group. BAD has achieved so much over the years in that it has an amazing client portfolio, highly experienced team, some great technology, and with the new trajectory and focus on behaviour change and behavioural science, I'm excited about our future together."
BAD's CEO, Andrea Day, said: "Thomas and I have talked about working together again and the timing couldn't be more perfect as we look to grow. Thomas is hugely experienced, fully understands our business, and represents the same values as BAD. Time to get this party started!"
About BestAtDigital
BestAtDigital (BAD) are an independent behavioural design agency. We exist to help enterprise customers solve behavioural challenges that are impacting their success and their ability to have a positive impact in society. We do this through combining behavioural science, evidence-based design, modern technologies, and analytics, to affect and sustain behaviour change. To get in touch please go to: www.bestatdigital.com.
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