South Korea: TechnoGym launches pop-up store in Seoul with Italian fitness equipment

November 13, 2024_ Italian fitness equipment brand TechnoGym has opened a pop-up store on the 10th floor of Lotte Department Store in Jamsil, Seoul, from November 12 to December 8, 2024. During the event, products from the 'Personal Line' will be showcased, with offers such as free trials and personalized consultations. Customers will be able to enjoy discounts of up to 12% and receive freebies, including camping chairs and a 'TechnoGym Active Sitting Ball' for purchases over 20 million won. The pop-up marks the brand's expansion into the home gym equipment market, traditionally reserved for luxury hotels and high-end apartments, kdfnews.com reported. The initiative aims to make high-quality fitness equipment more accessible to South Korean consumers, promoting wellness and an active lifestyle.